PROFESSIONAL EXPERIENCE

McCann New York

SVP GROUP ACCOUNT DIRECTOR; Prudential & Qualcomm (Snapdragon) – May 2023 – Aug 2025

· Led an effort by Prudential to welcome the new Beta Generation, encompassing a Thought Leadership study on what Retirement in the year 2100 could look like, 360 campaign that launched during The Rose Bowl and an offer of $150 to every Beta Baby born on Jan 1st, 2025

· Built out a team to support Events for Qualcomm and led development of their CEO’s SXSW and Computex Keynotes

· Led development of a digital docu-style content series, featuring Creators for which Qualcomm’s Snapdragon technology allows their productivity and creativity to flourish

VP ACCOUNT DIRECTOR; MGM Resorts: Feb 2017 – Oct 2023, Ad Council: Nov 2020 – April 2021, L’Oréal Paris: July 2020 – Dec 2020

· Led the launch of MGM’s Universal Love, the release of a music album that switched pronouns of classic love songs to be more inclusive for the LGBTQ community. The effort garnered multiple awards, including Cannes Gold

· Led the launch of MGM’s first ever consumer brand campaign, Welcome to The Show, part of an effort to reposition the company as a global entertainment brand

· Partnered with McCann Truth Central & MGM to launch The Truth About Entertainment, their first client commissioned piece of propriety global research

· Led pro-bono Ad Council effort, Sound it Out, an award-winning initiative to support mental health for middle-schoolers by helping  caregivers start conversations with their kids through a shared language: music

BBDO New York

ACCOUNT DIRECTOR; GE Global: Oct 2012 – Jan 2017

· Led multiple award-winning projects, including a Women in Science campaign and commitment to hire 20,000 females in STEM careers by 2020

· Led Brilliant Machines Rock, an experiential event featuring a robot band concert in USQ, supported by video, interactive OOH, a digital Spotify partnership, and social content

· Led 360 campaign in France to support GE’s bid for energy giant, Alstom, which successfully aided in shifting perceptions of the government/public in favor of GE’s acquisition

· Worked with in-market teams overseeing global strategy, creative development and production of market specific campaigns for India, Brazil, France & China

Publicis New York

ACCOUNT SUPERVISOR; Citi: June 2011 – Sept 2012

· Developed launch campaign for Citi Bike – included Bike and website design, Kiosk Posters, and development of mobile App

· Partnered with the USOC for Citi’s sponsorship of the London 2012 games, including strategic development and execution of an integrated campaign featuring Olympic athletes 

· Re-branded Citi Pond in Bryant Park, one of Citi’s key sponsorship activations, and a high-profile consumer holiday season experience in NYC – over 3.5 million visitors for the 2011/2012 season

· Lead for Citi Simplicity credit card launch digital efforts and the experiential Simplicity/Real Simple Magazine Pop-up Tent in Bryant Park

Y&R New York

ACCOUNT SUPERVISOR; LG Appliances & Electronics: Sept 2010 – May 2011

ASSISTANT ACCOUNT EXECUTIVE/ ACCOUNT EXECUTIVE; Dannon, Ad Council Youth Reckless Driving Prevention (YRDP): July 2006 – Aug 2009

· Agency lead on big budget full up TV Productions from creative brief development to on-air and LG’s interactive Times Square billboard (first ever intelligent digital resident in TSQ)

· Contributed to campaigns involving securing strategic partnerships with top Disney/Nickelodeon properties for Dannon Kids

· Served as key day-to-day manager of 360° Ad Council YRDP campaign across multiple agencies and constituents, including TV and digital production with celebrity talent

EDUCATION

University of Maryland, College Park, MD | Bachelor of Science in Marketing and Bachelor of Arts in Psychology, May 2006