Let me be clear, Prudential does not condone taking financial advice from strangers on the internet. Even when they team up with comedians to dole out lessons on complicated financial topics like annuities and life insurance.

We created a social-first series designed to stop you in your feed with trending social videos interrupted by comedians who will prove you can find a financial lesson just about anywhere. After breaking down complexity and delivering some bite-sized wisdom, they point you to visit Prudential.com to seek advice from a real expert.

Not only were we combatting financial misinformation, but the ongoing campaign has garnered 200M+ impressions and counting, surpassed financial category views on TikTok by 96%, and led to a 400% increase in video engagements and clicks to Prudential.com.